We were always pretty well-booked in the winters, since our vacation homes are right by the ski slope—but in the summers we had occupancy problems.
A few years ago we began renovating and redesigning the cottages bit by bit, in a cozy rural style. We decided to get outside help with the marketing, and began working together with Karin Schafler from Hotelmarketing Gruppe. As a first and most important step she recommended a photo shooting, which we carried out together with her and photographer Cathrine Stukhard.
Hotelmarketing Gruppe also redesigned our website, and after we went online with Cathrine Stukhard’s beautiful new photos we saw a fifty percent increase in bookings by summer! Though the costs for the photo shoots and the new website initially seemed a bit daunting to us, in retrospect it was worth every euro—it was one of the best things we ever did to boost our bookings.